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2022 ICF Global Consumer Awareness Study Commissioned by ICF and conducted by PricewaterhouseCoopers (PwC), this is ICF’s fourth consumer study, and it incorporates 30,727 responses from across 30 countries. 

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The impacts reported broadly aligns with their reasons for participating in a coaching relationship. 


Of the 10,841 respondents, 59% of participants in emerging markets were very satisfied with their certified/credentialed coach vs 33%. 

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